In a competitive market, making your website more visible than the competition is just as important as a nice design and useful content. SEO (Search Engine Optimisation) is key to driving traffic to your site. Thinking in detail about every web page you publish to ensure it meets all the Search Engine criteria is an important step towards website visibility. Items like a unique title for each page, or ensuring that every page has a description attached is easy to overlook, and these are the most basic of rules to follow.

When composing copy text for a website, just lifting text from a corporate brochure is not necessarily going to help bring the right visitors to your website. A brochure may have the right points and the structure you would like to present, but remember – in the brochure, the visitor is already there. If you want to attract the same visitor to your website you need to expand on the subject and think about different angles that might be worth exploiting.

Generally speaking around 50% of the information visitors might be looking for, through search engines, will already exist on your website. Ensuring that your website gets displayed on the search result page requires a little more work. Although Google and others keep their formula for page ranking very secret, some items are obviously ranked higher than others. By utilising data recording and good analytics, it is possible to develop a winning strategy for improvement.

SEO is not just a one hit job either, in order to progress up the search engine ladder, your website must be given continuous improvement. Search engines will rank new information above old, in many cases they will make the assumption that visitors are searching for news related items, as is the case with most internet users.

There are many and varied ways to assist your website in becoming more visible to potential customers and more methods are being exploited day by day. However the key to any SEO campaign is to measure and asses your results, ensuring you have a clear understanding of your ROI (Return on Investment).

If you think your website could be doing more for you, you're probably right. Get in touch to find out what we can do for you today.

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